Marietta City Schools
Career Pathways - Marietta City Schools

Marketing Communications & Promotions

Posted in Marketing


What Does Marketing Communications OfferContact a Counselor about this Pathway!

Marketing Communications & Promotions Pathway

Why Marketing Communications & Promotions?

Marketing graduates are creative and forward-thinking business people who understand the power of media in all its forms. Through their course of study, they also become skilled communicators and team players who develop an essential­­ range of business skills, including:

  • A talent for clear expression, both oral and written;
  • The ability to plan in advance and think strategically;
  • Research, analysis, teamwork and presentation skills;
  • The ability to think creatively as well as independently

Persons interested in this field should be mature, creative, highly motivated, able to manage stress, flexible and decisive. They should be able to communicate effectively, both orally and in writing. They also need tact, good judgment and the ability to establish and maintain effective personal relationships with clients and other professionals. Those working in this industry typically work long hours, including evenings and weekends. They must work under pressure when schedules change or problems arise, and travel is usually necessary when working in this field. Marketing  professionals may be called upon to coordinate market research, marketing strategies, sales, advertising, promotion, pricing, product development and public relations activities. Occupations include:

•    Advertising Executive
•    Sales Representative
•    Public Relations Consultant
•    Business Manager
•    Advertising & Promotions Manager
•    Public Relations Manager
•    Fund Raising Manager
•    Marketing Research Analyst
•    Marketing Specialist
•    Green Marketer
•    Account Executive
•    Market Researcher
•    Brand Manager
•    Retail Specialist
•    Real Estate Agent
•    Telemarketer
•    Driver/Sales Worker
•    Fashion Designer
•    Travel Agent
•    Online Merchant

These jobs are found in almost every industry, and the number of jobs available is expected to increase faster than average through 2020. College graduates with related experience, a high level of creativity and strong communication skills will have the best job opportunities. Often people obtain a Master's degree or Doctorate in their specialty area: like Market Research, Public Relations and Communications or Market Management. Technology is changing the way we communicate and promote goods and services with potential customers. As a result the more computer related skills one can accumulate will enhance employment opportunities in this industry.

Marketing Communications Courses & Schedule

Marketing Communications & Promotions Course Schedule

Marketing Principles – 2 semesters.
Marketing Principles provides a comprehensive overview of basic marketing concepts and research methods used in the business world. Upon completion of the course, students will learn to think creatively and will gain a working knowledge of the “4P’s of Marketing”: Product, Price, Place, and Promotion. Through group work that represents a marketing agency, students will use these principles to create a professional marketing plan for a product that they create during the semester. Students will also engage in various multimedia design techniques which will enable them to create print ads, radio ads, and television commercials. Documentaries about ad agencies and marketing companies will be examined along with television shows like “The Pitch”, “Shark Tank” and The Apprentice,” in an attempt to gain a better understanding of real world marketing practices.

Promotion & Professional Sales – 2 semesters.
Prerequisites: Marketing Principles
Promotion and Professional Sales is the second course in the marketing Communications and Promotions Pathway. This course focuses on the performance of key responsibilities required in a retail environment. Students develop skills in pricing, visual merchandising, advertising, special promotions, professional sales, and customer services.

Marketing Communications Essentials – 2 semesters.
Prerequisites: Marketing Principles and Promotion & Professional Sales
Final course in the Marketing, Communications & Promotion Pathway to be offered in 2015-2016
This course focuses on the communication aspects of the business in relation to customer/consumer relationships. Students develop knowledge and skills in advertising, direct marketing, public relations, sales promotions, and digital marketing communications. Students learn how communications affects budget considerations, marketing information decision-making and all future business opportunities.

Post Secondary Institutions of Study

Post-Secondary Institutes to Study Marketing Communications & Promotions

•    Berry College
•    Bauder  College
•    Brenau University
•    Chattahoochee Technical College
•    Clayton State University
•    Columbus State University
•    Georgia College and State University
•    Georgia Highlands College
•    Georgia Southern University
•    Georgia State University
•    Georgia Institute of Technology
•    Kennesaw State University
•    Macon State College
•    Oglethorpe University
•    Reinhardt College
•    Savannah State University
•    Shorter College
•    Truett-McConnell College
•    University of Georgia
•    University of West Georgia
•    Valdosta State University
•    Wesleyan College


DECADECA is a student organization that prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. DECA’s core values and attributes are competence, innovation, integrity and teamwork.