Marketing is the process of anticipating, managing, and satisfying consumers' demand for products, services and ideas. This pathway falls under the Marketing Career Cluster which generates the strategy that underlies advertising and promotional techniques, business communication and business development.
Marketing Communications & Promotions* (IB) Career Pathway
Are you good at coming up with original and innovative ideas? Are you interested in people and what drives them to behave in the way they do? Do you enjoy working on challenging and diverse projects? Marketing is always changing; there are always techniques to learn, cases to study and strategies to research. Read more ...